Researchers will analyse the evidence-based BCTs taxonomy, focusing on the actual use of games in eHealth and developing multi-dimensional user retention strategies.  While using the survey data as the basis to build knowledge for eHealth gamification, a focus group discussion followed by a quantitative online questionnaire will be sent to a large sample of patients. The impact of individual characteristics, taking into account the overall behaviour of patients, will provide knowledge for constructing effective gamification methods and related support systems.

Researchers will develop AI based procedural algorithm to generate game elements from user-generated social games and to apply BCTs within different game design elements, some of which will be mapped to high-level gaming attributes (player retention strategies). Other elements will be associated with the information process and data analytics for target health benefits measured by validated constructs and independent variables. The toolkits will include fundamental structures and mechanics needed in eHealth gamification, thereby enabling efficient game production via advanced algorithms and methods.

Researchers will develop a cloud-based ICT infrastructure to support online data management, a platform with high-level functions to provide informed choices to meet targeted eHealth intervention (preferred game genre, environmental and time constraints, game mechanics, player community and recommendations) through data mining and eDiary of behaviour management, informing people for better understand the impact of lifestyle and behaviours.

Researchers will assess the proof of concept games by evaluating the participating capacity about eHealth gamification of BCTs via advanced game technology implemented in the personal lifestyle context. The production of clinical evaluation methodology and guideline will inform clinical practitioners, policy makers and SMEs in the digital technology services. Individual and group activities will be monitored through online reporting, semi-structured interviews to ascertain and validate the effectiveness of using eHealth gamification. Qualitative accounts of the effects of the application via short online forms, and factors affecting usage, as well as self-reported acceptance of the application measured in a questionnaire will be analysed.

All partners involved in this multi/inter-disciplinary and inter-sectorial project will actively generate spill-over effects at EU level to support a long-term strategic co-creation partnership in developing cutting-edge eHealth and mHealth innovations. The project consortium with highly qualified complementary expertise will generate synergistic efforts for R&D innovations targeting new products and services. A long-term collaboration and mechanism for research and commercial exploitation of the project results have been planned.